Day 2 of Living Media's Series of Blogs on how to Improve Your website

Your website is your shop window and if used effectively it can be a real asset to your company, business or organisation. But if used badly it can be an embarrassing nuisance hanging around your neck and weighing your company down.

At Living Media Liverpool, we want to help make your website something that you can be proud of. Here is the second of Living Media's tips on how to improve your website.

Background Colour is Important!

Just like when you’re selling a house, neutral colours encourage a positive response. Bright colours are harsh on the eyes whilst text gets lost when paired with dark colours. Use simple block colours like pastel blues and greens. If your company logo has a colour scheme, then make sure it’s not too garish otherwise you’ll be sending customers away!

You might think that I'm being overly critical here, but I'm not the only person who thinks using the wrong colour scheme can seriously damage your web image. Check out this blog from Design Spike Inc.

Avoid obvious mistakes like using bright colours, unless you really are trying to make a statement. Here's a few examples that show where colours can be an asset to your site. Emotions by Mike is a website created by a freelance web designer. You can see that although Mike hasn't got alot on his web page, the tasteful use of green makes his page look really professional.

I've no idea what is going on, on this Slovenian site, but their background is perfect! Ustvarjalko means 'creative', and with a nice clean, background that's also easy on the eye, this website is certainly that!

Don't be afraid of using colour, but be wary about using anything too bright or garish. The Living Media is a good example of this. We've avoided a purely white background, with a few splashes of warm colours like yellow, purple and orange.

Pick the right colour scheme, and your customers will keep coming back time and time again!

Tags: website background, background colours, website design, website advice, website tips