Day 7 of Living Media's 11 Tips to Make Your Website A Success
Your website is your shop window and used effectively it can be a real asset to your company, business or organisation. But if used badly it can be an embarrassing nuisance hanging around your neck and weighing your company down.
At Living Media Liverpool, we want to help make your website something that you can be proud of. Today we look at how important it is to protect your customer.
Protect your customers!
If you’re running an online shop, then customers want to know that the service you’re providing is safe and secure. After all, it’s their credit card details that they’re typing in! You can put their minds at ease by including credit card logos, secure shopping logos and any professional accreditations you may have on your homepage. Any legal details, terms and conditions and company policy should be somewhere where everyone can see them. That way, both customer and company know their rights.
If we look at some of the larger, more well known online stores we can see how this applies. Play.com is a popular online store, selling DVDs, CDs, books and computer games. Notice how at the foot of the page the website lists the credit cards that the site accepts. This is located next to the Terms and Conditions, meaning that customers can check their rights and ensure that their card will be accepted.
Smaller companies also make the effort to show their customers that they can be just as reliable as their larger competitors. The online clothing retailer, Joe Browns, has a section at the foot of their homepage informing customers that their details will be safe thanks to various online defense systems.
At Living Media we want the websites we design to be safe for customers to use. Here's an example of our work!
We can see that at the bottom of the Fishlock's Flowers website, not only do we have a selection of the credit cards accepted as payment by Fishlocks, we also have a link to the full terms and conditions and details about the online safety measures that are built into the site.
By making sure your website is fully protected, you are instantly making the customer feel more at ease. Tell the customer how secure your website is! If you want them to buy from you, then first they have to trust you.
Remember, your customer is the most important part of your business and it's your responsibility to make sure that their money is safe.
Tags: website advice, website design, website tips, online protection