Email marketing is a cost efficient and highly effective way to get your message to your customers using electronic direct mail.

What do you want to achieve?

Things to Consider

Target Audience

Who is your audience and what are their needs? Your email needs to engage them and produce a response. Each target audience may require a distinct approach and a different message.

How will you source your email addresses? Do you have them already or do you need to buy them in?

Objectives

What do you want to achieve? Do you want to raise awareness, generate leads, close sales or improve customer relationship and retention?

Budget

Use a return on investment (ROI) analysis to fix your budget, and stick to it. Simply put, work out the return you expect to get and decide how much you are willing to pay for it.

Implementation

How will you design and build your email, send it and track it?

Tracking

How will you track your email delivery rate, the open rate, the number of click-throughs generated. How will you manage unsubscribe and bouncebacks? This is critical to understanding the success of your campaign as well as for planning future campaigns.

To hear how we can help you plan a successful campaign, why not call us now for a chat?